Mojin
Mojin "Touch of Gold" was a startup company based in New Haven, CT, founded by two visionary entrepreneurs. Their mission was to introduce the US market to an ancient high-end medicinal tea called "Fu Cha." This tea, with a rich history spanning thousands of years, originates from the northwestern region of China. Fu Cha is renowned for its unique fermentation process and health benefits, making it a cultural treasure and a symbol of heritage. Through this project, Mojin aimed to share the profound cultural significance and exceptional qualities of Fu Cha with a new audience, fostering appreciation and demand for this extraordinary medicinal tea.
Logo Design
Packaging Design
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Front
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Back
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Left
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Right
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Top
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Bottom
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Brief history card - Front
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Instructions card - Back
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Company
Mojin Tea
Sector
Private
Office / Studio
New Haven, Connecticut
Project Team
Mufid Bohorquez
Discipline
Brand Identity, Packaging Design, Creative Direction.